The digital revolution increasingly makes people's lives easier, demanding ever greater transformations in companies. Many of the things that people did in person in the past today are solved through the internet, even as a result of the restrictions imposed by the COVID-19, but not only by them. People simply want more time for themselves and demands much more practical and personalized products and services.
This requires companies to better know their customers and to deal even better with data about them, their habits and preferences. At the same time, sources of information about customers only expands, for example: mobile devices such as cell phones and tablets, social media, internet of things. All of them generate a huge amount of data and allow interaction between a company and its customers, and between customers of the same company on an unprecedented scale, requiring companies to be able to respond to this environment immediately. All of this with speed and security, maintaining the highest levels of data protection, ethics and agility while conducting their business.
However, many of the applications used today were designed with the paradigms of the 2000s, where access to the internet was more restricted and cloud computing didn't even exist. The volume and variety of data that can be collected and must be analyzed represents a major challenge for these applications and the businesses they support. As a result, companies that insist on maintaining these technologies will lose agility and competitiveness in the market, since the maintenance of these systems is more expensive, more time consuming, and sometimes even impractical.
The technological evolution that occurred in the last 10 years has been huge. Today it is possible to manage an infinitely larger amount of data and obtain results practically in real time, all for a fraction of the cost of maintaining old applications. Cloud computing has brought everyone access to technologies that were previously only available to the largest companies on the planet. Applications that used to take months or even years to deploy today can be done in days or weeks. Adhering to this technological revolution is no longer an option for companies, it is up to them only to decide the best way to embark on this journey.
TruStep was born within this worldview. Our mission is to help companies take advantage of the best cloud computing technologies to leverage their business and serve their customers in the best possible way. We do this by modernizing and migrating systems and applications to the cloud, implementing big data solutions, developing new systems in the cloud and integrating legacy solutions with these new environments. If you share this same worldview, we invite you to schedule a conversation and share your thoughts with us. Together we will take your company to a new level in the digital world.